Research objectives

The main objective of our research project, funded by the German Research Foundation (DFG), is to provide reliable empirical and formal basics for the electronic support of participants in e-commerce negotiations.

 

Within the project, we describe and compare the three predominant negotiation models (negotiation support, online auctions, and negotiation agents). Further, we aim at developing a decision guidance which proposes the suitable negotiation model(s) for a given business context.

Selective systems, which implement the aforementioned models, are being integrated in a modular way in order to directly facilitate negotiations consistent with the generated model recommendations.

For testing the approach, we develop a prototype and evaluate it in cooperation with industry partners in regional networks of small and medium-sized companies.