|
During the last years, an alignment of product qualities offered by different suppliers has been observed. As a result, price becomes the main competitive factors in markets.
The construction industry is characterised by a large number of small and medium-sized enterprises (SMEs) that perform and sell their activities mostly in cooperation with other companies. To avoid price competition and to gain a substantial advantage in the market, SMEs now move towards offering services in addition to their traditional products. This can only be achieved by planning, selling and performing these services in cooperation with the business partners.
The move to become a service provider causes challenges for the SMEs. There is a lack of adequate process models which, furthermore, need to be adapted to the specific structures of SMEs.
The aim of the project is to identify success factors for services in the construction industry and to provide decision support for companies for their move to become service providers.
To this end, the following questions will be addressed:
- Which interlinking effects result from the integration of products and services?
- How can services be mapped within controlling?
- What is the customer’s willingness to pay for new services?
- Which integration problems result from the move towards a service provider?
The basis for the work is a detailed empirical study at the beginning. Results of the project will be made available by means of an electronic guide.
|
